Primo struggled on for some time in other markets, and was eventually discontinued in The version I recall tasting in the s was average at best. Boy, what I wouldn't give to taste the original Primo beer right now. Funny how Schlitz, which owned Primo, has also disappeared over the years. Maybe Schlitz was bought out by one of the kingpins, which is the norm.
This site below has a summary of Schlitz's history. In ground was broken in Hawaii for a new brewery. As the old Primo brewery was phased out the new one produced and shipped its first barrel in Mike M. Tom K. Zach W. Uni U. Alexander G. Jim S. Felipe T. Satoshi S. Yoshiaki O.
Francois G. Daniel R. Pairing with some homemade traditional tamales Hallacas a friend from Venezuela made. With tremendous competition of the macro breweries, Primo took a nose dive. Stroh bought the recipe and brand in and tried to market it until its ultimate end in Pabst acquired the rights in but just held them until The modern marketing push can be attributed to the return of the original label, bottles, and recipe.
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